Erin Ruane
Vice President, Marketing
CORPORATE LEADERSHIP
Erin Ruane, Vice President, Marketing: Erin is a seasoned growth executive with extensive leadership experience spanning marketing, sales, and customer experience. Known for aligning business strategy, brand positioning, and organizational culture to drive sustainable growth, she brings a strong track record of helping organizations innovate and create lasting value for clients, internal teams, and stakeholders.
Prior to joining Franklin Group, Erin held executive leadership roles at Trader Interactive, where she served as Chief Marketing Officer, Chief Sales Officer, and Chief Customer Officer reflecting her experience in and focus on improving the customer journey at every stage. As a member of the Executive Leadership Team, she helped shape enterprise growth strategy across a multi-brand portfolio partnering closely with her colleagues to shape go-to-market priorities, refine market positioning, and strengthen customer engagement across a multi-brand portfolio.
Erin also previously served as Senior Vice President of Marketing and Sales at Homes.com, leading a successful business transformation and building high-performing teams focused on measurable results.
In addition to roles in digital marketing, time at an advertising agency and time spent working with the ForRent.com team, Erin spent her early career in residential real estate working to market and sell single family homes for two nationally recognized homebuilders in the Southeast.
A Hampton Roads native, Erin is deeply committed to serving the community. Her volunteer experience includes mentoring business students at Regent University, serving as a member of Children’s Hospital of the King’s Daughters Oceanfront Circle and serving as United Way of South Hampton Roads Women United Chair and Board Chair.