Your Home.
Your Future.
Our Focus.
America is facing a growing crisis in senior housing. Millions of older adults are underserved, cost-burdened, and without options that honor who they are. Franklin Group is here to close that gap — building and managing best-in-class senior communities grounded in dignity, opportunity, and stability.
Built on Three Convictions
Every senior deserves more than a roof over their head. They deserve a community designed to honor the life they’ve built — and support the life they’re still living.
Every resident is a full person with a full history. Our communities are designed to honor that — through thoughtful spaces, respectful service, and an environment where aging is treated not as decline, but as a stage of life worthy of real investment and care. Affordable units are indistinguishable from market rate. Everyone takes pride in their home.
Aging doesn’t mean stepping back from life — it means stepping into a new chapter. We build communities that open doors: to wellness, to learning, to financial empowerment, and to the social connections that make life meaningful. We empower people, inspire change, and create a positive impact on the communities we serve.
A senior’s greatest vulnerability is instability — in housing, in finances, in health. Everything we do is aimed at providing a foundation solid enough to build on. Predictable costs. Accessible design. Supportive services. Best-in-class communities that residents can rely on — year after year.
Franklin Group was founded in 2013 by veterans of the multifamily industry with a simple belief: that high-quality, affordable housing and best-in-class communities are not mutually exclusive. They are the standard every resident deserves.
Our senior housing portfolio is a direct expression of that belief — a response to one of America’s most pressing and most overlooked challenges. We are passionate, innovative, and sincere in our commitment to the people who call our communities home.
A Crisis That Cannot Wait
The data is unambiguous. America is failing its senior population on housing — and the window to act is narrowing. Franklin Group exists because we believe the private sector has both an opportunity and an obligation to do better.
The leading edge of the Baby Boom is now entering its eighties — historically the age at which seniors actively seek housing solutions. By 2030, the 80+ population will grow by more than four million people, reaching 18.8 million. The supply pipeline is nowhere near sufficient to meet them.
Construction starts in 2024 fell to their lowest level since 2009 — a nearly 40% year-over-year decline. Senior housing occupancy is approaching 90%, meaning available options are absorbed nearly as fast as they are created. Net absorption outpaced new supply by nearly five times in 2025.
The affordability gap is equally severe. More than half of middle-income seniors will not be able to afford traditional assisted living models by 2033. And the problem compounds over time — seniors on fixed incomes have virtually no ability to absorb rising costs. Housing insecurity for older adults is not a market inefficiency. It is a human challenge that demands an honest response.
Only 10% of the country’s housing stock is truly accessible for older adults. Most homes have entryway steps, upstairs bedrooms and bathrooms, and features that become barriers as people age. The homes that do exist are often too old, too large, and too costly to maintain alone.
Creating Communities Where
Seniors Genuinely Thrive
Our approach to senior housing is built on a philosophy, not a checklist. We design and manage with the whole person in mind — their health, their finances, their connections, and their sense of home.
For Everyone.
High-quality senior housing is not a luxury segment — it is the standard every senior deserves. Our communities are designed and maintained with an attention to detail that reflects the people living in them. Affordable units are indistinguishable from market rate. From finishes to programming to service delivery, we hold ourselves to a standard that honors every resident.
by Design.
Every community we build is designed with universal accessibility at its core — not as an afterthought, but as a premise. ADA-compliant throughout, thoughtfully laid out for mobility and independence, and planned so that residents can age in place as their needs evolve. We embrace change and continuously improve to meet the full spectrum of aging.
Sets Us Apart.
We reject the model of senior housing as passive care. Our communities are structured around empowerment — programming that builds skills, services that build independence, and an environment that builds connection. From financial literacy education to wellness programming, we invest in residents as capable, whole individuals with futures worth planning for.
Services Built Around
the Whole Person
Every service we offer addresses a real barrier to thriving — physical, social, financial, or practical. These are not amenities. They are commitments to the people we serve.
Structured health and wellness activities that keep residents physically active, mentally engaged, and connected to a genuine sense of vitality.
Full ADA compliance as a baseline, not a ceiling. Every space supports mobility, independence, and safety for residents at every stage of aging.
Reliable transportation that preserves independence — connecting residents to medical care, community resources, and the broader world beyond their front door.
Quality meal service addressing both nutritional needs and the social dimension of dining together — because food is community, not just sustenance.
Practical support that preserves residents’ energy for what matters most — relationships, interests, and activities — rather than the burden of maintaining a home alone.
A thoughtful calendar of events and community gatherings that combat isolation, build meaningful relationships, and give residents a vibrant social life on their own terms.
Practical programs covering budgeting, benefits navigation, fraud prevention, and long-term planning — giving residents the confidence to manage their financial lives.
Best-in-class communities where people are proud to call home. Every service reflects our commitment to exceptional housing experiences — built on integrity, accessibility, and genuine care.
Located in Virginia Beach, VA, this community provides stylish independent living for seniors 62+ with resort-style amenities like a luxury clubhouse and a state-of-the-art fitness center.
Learn MoreThis vibrant, Energy Star Certified community in Chesapeake, VA, features spacious one- and two-bedroom apartment homes designed for active residents aged 62 and older who enjoy resort-style amenities and modern conveniences.
Learn MoreLocated in Newport News, VA, this picturesque community offers spacious one- and two-bedroom apartments with premium amenities like a swimming pool and free cable for active adults aged 62 or better.
Learn MoreLocated in Suffolk, VA, this community offers affordable one- and two-bedroom apartments for residents 62 and better, conveniently situated near medical facilities and shopping.
Learn MoreThis brand-new independent living community in Norfolk, VA, features modern, luxury apartments with high ceilings and granite countertops designed for seniors aged 55 and up.
Learn MoreLocated in Norfolk, VA, this peaceful senior living community offers 132 apartment homes featuring stunning water views, screened-in porches, and a private community shuttle bus for easy access to local shopping and dining.
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